Difference between revisions of "J.C. Higgins"

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[[File:Jc-higgins-logo-firearms-wiki.jpeg|frame|right|The J.C. Higgins Logo, on a gas stove.]]
  
 
J.C. Higgins was the sporting goods brand used by Sears, Roebuck and Co. from 1908 to 1964. The J.C. Higgins branding featured baseball equipment, golf equipment, bicycles, and even firearms, including a wide variety of rifles, shotguns, and handguns.  
 
J.C. Higgins was the sporting goods brand used by Sears, Roebuck and Co. from 1908 to 1964. The J.C. Higgins branding featured baseball equipment, golf equipment, bicycles, and even firearms, including a wide variety of rifles, shotguns, and handguns.  

Revision as of 23:31, 4 October 2019

The J.C. Higgins Logo, on a gas stove.

J.C. Higgins was the sporting goods brand used by Sears, Roebuck and Co. from 1908 to 1964. The J.C. Higgins branding featured baseball equipment, golf equipment, bicycles, and even firearms, including a wide variety of rifles, shotguns, and handguns.

These products were sourced from major manufacturers, and this applied to their firearms as well. They sourced their firearms from gun manufacturers such as Marlin and High Standard. Sears, Roebuck and Co. intended the firearms they sold to be affordable and utilitarian, consistent with other companies such as Montgomery Ward's "Western Field" branding.

After 1964, Sears replaced their J.C. Higgins lineup of products, with the "Ted Williams" branding. Although many other sporting items were still sold under this name, Sears stopped selling firearms at that point.

As it turns out, "J.C. Higgins" was actually a real person. John Higgins, the namesake of the brand, began working at Sears in 1898 after emigrating from his home country of Ireland. He would eventually become Vice President of the company, and retired in 1950 as head bookkeeper. John Higgins did not actually have a middle name, but Sears believed the branding would look more presentable adding the "C" initial. John Higgins' expertise in sporting goods, or his status as a sports enthusiast, are not known.


Model & Manufacturer List

https://gun-data.com/sears_roebuck_guns.html

The website Gun-Data.com (linked directly above) has an incredible list of firearms sold by Sears, Roebuck and Co. It may or may not be the complete, exhaustive list of makes and models, but it should serve as a fantastic resource for anyone attempting to identify the original manufacturer and model number of their J.C. Higgins branded firearms.